Why We Fail

Why We Fail

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Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.Jakob Nielsen, a€œWhy Consumer Products Have Inferior User Experience, a€ Nielsen Norman Group, March 15, 2004, ... Ownera#39;s Manual. ... Joe DeMatio, a€œ 2009 Hyundai Genesis V8, a€ Automobile, February 2009, ... 2011 BMW M3 Coupe , a€ Motor Trend, October 2010, www.motortrend.com/roadtests/coupes/ 1010_2011_anbsp;...

Title:Why We Fail
Author: Victor Lombardi
Publisher:Rosenfeld Media - 2013-07-15

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